ATTRACTING MOTIVATED SELLERS is an art and a science. Once you realize the importance of attracting Motivated Sellers, you will understand how important it is for you to spend the majority of your time finding ways to attract more motivated sellers to call you.
WAYS TO ATTRACT MOTIVATED SELLERS
One way to attract motivated sellers is to purchase lists from a list broker. For example, listsource.com sells list for almost everything imaginable. In our case, we would like to purchase a list of absentee owners with high equity in their property in my geographical target market.
MAILING TO MOTIVATED SELLERS
Now that you have the list of 500 absentee owners with properties that have high equity in your target market, it’s time for you to decide what marketing piece you should use to grab their attention. Since you know that none of these owners actually live in the property that you are targeting, you should tailor your marketing message to them specific. For example, in your marketing message, let the homeowner know that you make the process of selling their home easy and hassle-free. You allow them to sell their home without doing the necessary repairs or renovations that they would need to do in preparing the house for the market to a retail buyer. You will buy the property as-is and they don’t have to paint it, put in new flooring or major systems such as a new water heater or new furnace or air conditioner or even a new roof.
ANSWERING THE PHONE
Now that you’ve chosen your list and your marketing message, it’s time to man those phones and be ready once the phone starts ringing. Remember, the reason for marketing is to make the phone ring. Once the phone rings, it’s important that you or someone on your team is available to answer it. Once you answer the phone, you have a few short seconds to win the caller over so you have to be prepared and able to convince the caller that you are interested in their situation and want to help them. People don’t care about you, they care about themselves so you have to be sincerely interested in them!
BUY SOME HOUSES
Now that you’ve decided on who you’re going to mail to and what you’re going to say and Motivated Sellers have started calling you. You just realized that you only have enough resources to buy one or two houses! But the Motivated Sellers are still calling you, now what? Do you stop your marketing campaign? Heavens no! One of the best things that can happen to you is that you’ve attracted more Motivated Sellers than you can handle. That is a great problem to have! Just call me and I will show you how to turn them into money! No kidding aside, once in a while I come across a real estate investor who is so good at attracting Motivated Sellers that they stress out because they can’t handle that many deals. If this happens to you, realize that you’ve found your expertise and stick with it. Next, hitch your wagon to someone like me who is really good at putting the deal together. Go to my website at www.DarBuysHouses.com and click on FREE CONSULTATION and book an appointment on my calendar to discuss how we can partner together in the business.
